Apple makes one of the finest products in its industry and charges the highest possible. it revealed that the pricing for the iPhone XR will start at $749 while the most expensive variant of the iPhone XS Max with a massive 512GB of storage will cost $149 However, it has been noticed as time passes by the price of the products is gradually lowered over time. From the above case, identify the pricing strategy used by it.

  • A

    Cost plus pricing

  • B


  • C


  • D

    Price differentiation