If the company has more than one SBU, the marketing planner needs to evaluate each SBU and conduct SWOT analysis of each SBU (both marketing opportunities and strengths of SBUs will vary from business to business).

  • A

    Summary of Financial Projections

  • B

    Market Overview

  • C

    Portfolio Summary of all the SBUs

  • D

    SWOT Analysis for Major SBUs